Convert attention into customers through TikTok Ads

We combine performance media buying, creative testing, and attention-led strategy to help brands scale on TikTok.

Audience research
Creative strategy
Performance analysis
Instant NonprofitLumea SkinHumantraBanuAlohaHolistaCrushed TonicMerakiFreja Bone BrothHerba & CoOleaInstant NonprofitLumea SkinHumantraBanuAlohaHolistaCrushed TonicMerakiFreja Bone BrothHerba & CoOlea

Why invest in TikTok?

Take advantage of the attention your competitors are missing.

While many brands are still focused on other platforms, TikTok continues to be one of the strongest channels for discovery and growth.

61%

of TikTok users discover new brands and products on the platform.

1.5× more discovery than on other platforms.

TikTok performance and engagement overview — creator content, analytics, and view metrics
TikTok Business Verified

Results proven on TikTok Ads

Real metrics from accounts we manage: campaign structure, UGC creatives, Spark Ads, and measurement with TikTok Pixel and Events API.

Do you want to know how your account is doing?

Free audit of your TikTok Ads account when you schedule a call.

Our Campaigns Performance

Video Views

Full video views

+394%

Before

8.5K

After

42K

Engagement Rate

% engagement with the content

+278%

Before

2.3%

After

8.7%

CPM

Cost per thousand impressions

-66%

Before

€8.50

After

€2.90

ROAS

Return on every € invested

+158%

Before

2.4x

After

6.2x

Creative Proof

Creative built to test, not just look good.

UGCSpark AdsAI VideosProduct DemosStatic Ads
Predictive Creative Testing

See where attention goes before you scale.

We analyze selected creatives to understand what gets noticed and improve visual hierarchy before increasing spend.

Creative testing withAttention Insight
Original creative

Original

Impact Score

8.1

Attention analysis heatmap

Attention Analysis

What's included?

What powers your TikTok growth

Audience Intelligence

We uncover the audiences, motivations, behaviors, and buying signals that shape your campaign strategy.

Campaign Management

Full campaign setup, testing, budgeting, optimization, and scaling across TikTok Ads.

Creative Testing & UGC

Hooks, scripts, creator briefings, UGC concepts, and creative variations built to test what captures attention and converts.

Spark Ads

Turn high-performing organic content into paid ads to build credibility and amplify results.

TikTok Shop

Product campaigns, Video Shopping Ads, catalog setup, and commerce-focused optimization inside TikTok.

Tracking & Reporting

Pixel, attribution, performance tracking, dashboards, and clear reporting on what's working and why.

Juan David Pinto

Juan David Pinto

Founder & Ex-TikTok Operations Manager

My experience inside TikTok, working across creators and ad campaigns, shaped how I think about growth. Focux brings that together through creative strategy, media buying, and consumer behavior.

See founder story
Case Studies

Proof that attention can perform.

There was more clarity in what to test, what to keep, and what was actually driving performance.

Taylor Daniels

CEO · Tru Media Co.

Taylor Daniels

The creative direction and TikTok strategy completely changed how we approached growth, and campaigns reached around a 3x ROAS.

Ernest Nowak

Founder · Luméa Skin

Ernest Nowak

Complex ideas became much easier to communicate, and the creative felt clearer, more professional, and easier to trust.

Sergio Rey

Medical Director · Sergio Rey Clinic

Sergio Rey

We went from scattered ideas to a clear acquisition system, with a much better sense of what to test next.

Kellie Weed

CMO · Salesbot

Kellie Weed

The biggest difference was the creative. Hooks became sharper, more native, and easier to test with real purpose.

Christian LeFer

CEO & Founder · InstantNonprofit

Christian LeFer

The ads finally felt like TikTok rather than repurposed content, and we saw a clear lift in traffic and product interest.

Daniel Smith

CMO · Nouri

Daniel Smith

Common questions

TikTok ad creative example

Ready to earn
your audience's
focux?

Tell us about your brand. We'll take it from there.